About me / the person behind your campaign
Experience in advertising.
New opportunities in ChatGPT.
I bring my experience in Google Ads and Meta Ads to helping businesses prepare for advertising in ChatGPT. I start with your offer, your audience and the goal your campaign should support.
A new platform. Established foundations.
Advertising should help your business generate valuable enquiries and sales. That is why I look at the whole customer journey: from the initial need to the ad, the landing page and the decision to get in touch.
Google Ads taught me to work with search intent and budgets. Meta Ads taught me to match messages to audiences and test creative. I apply that experience when planning how brands can approach ChatGPT Ads.
ChatGPT Ads is a new advertising platform. My background combines years in search marketing with experience in paid campaigns. I use those foundations to develop a strategy, define measurement and prepare a test plan for this new channel.
What I do
Each platform plays a different role. I choose an approach that fits your offer, your stage of growth and the way your customers make decisions.
I help you assess how advertising in ChatGPT could support customer acquisition. I prepare the strategy, messaging, landing page and measurement plan, with the launch scope guided by availability for your market and account.
Conversation context and customer needsI create and manage campaigns that help you reach people searching for your products or services. My work covers account structure, keyword selection, ads and budget optimisation based on conversions.
An answer to a specific searchI plan Facebook and Instagram campaigns around your audience and business goals. I test audiences, messages and creative, analyse the cost of an enquiry or purchase, and use the results to guide the next steps.
Messaging that builds interestMy professional journey
Working in agencies, leading a team and running my own business have given me different perspectives on marketing. Today, I bring them together when working with your business.
Running my own business, consulting and working directly with companies. I connect marketing with the websites potential customers visit after clicking an ad.
Helping businesses build their presence in search. Analysing data and understanding how people discover an offer and decide what to do next.
Developing SEO and SEM strategies and coordinating specialists. Agency experience that taught me to connect business goals with day-to-day delivery.
Projects for Polish and international markets. Analysis, audits and performance evaluation laid the foundations for my approach to data-driven marketing.
How I work
You speak directly with the person who understands your campaign, analyses the data and explains the decisions behind it.
I learn about your offer, customers and existing marketing. We agree on the result we want advertising to support and the budget available for testing.
I connect the ad message with what visitors see after they click. I review the path to an enquiry or purchase and set up conversion measurement.
We review performance, costs and enquiry quality. I use those findings to adjust the campaign and recommend what to test next.
Let’s work together
Tell me what you offer, who you want to reach and which campaigns you already run. Together, we can define the role ChatGPT Ads, Google Ads and Meta Ads could play for your business.
