Google Ads
≈18×
higher cost per click
than in the platform’s early years
2003 $0.302026 report $5.42
ChatGPT Ads campaign creation and managementYour customers ask ChatGPT.
Your customers ask ChatGPT.
Show them what you offer.
Reach people while they are looking for solutions, comparing products and considering a purchase. At ChatGPT AI ADS, we plan, create and manage ChatGPT Ads campaigns — from the first concept to analysing enquiries and sales.
Talk to a specialist
A new channel. An early stage. Your moment.
Don’t wait for clicks to cost more.
Google and Facebook show how much the cost of reaching customers can change.
Meta Ads
≈5×
higher indicative cost per click
than in 2009
2009 $0.272025 report $1.31
Why ChatGPT Ads
Reach customers at the moment of choice.
Choosing equipment for work. Planning a renovation. Comparing training courses. In these conversations, people describe their needs, budget and decision criteria.
Be present before the decision
Your brand can appear before a customer decides which offer to choose.
Messaging built around a need
We create ads around product use cases and the questions your audience asks.
Data for the next steps
We measure the interest and on-site actions generated by this channel.
What we do
From strategy to continuous testing.
01
Campaign strategy and plan
We learn about your offer, audience and goals. We select the products or services for the first test and agree on evaluation criteria.
02
Account and setup
We help set up the advertising account, campaign structure, budget and available audience-matching options.
03
Ad copy and creative assets
We create headlines, descriptions and visual assets. We test different benefits and use cases for your offer.
04
Landing page
We make sure the page expands on the ad promise, answers customer questions and makes it easy to buy or get in touch.
05
Performance measurement
We agree which actions to measure: a purchase, form submission or sign-up. We configure tracking within the agreed scope.
06
Management and optimisation
We analyse results, control spend and test changes. We report performance and recommend the next steps.
Case study · Newegg
Early results. Real potential.
3×ROAS across all reported campaigns over 28 days.
7×ROAS during the two-week Fantastech Sale campaign.
Results reported by US advertiser Newegg, not ChatGPT AI ADS. These are two different measurement periods, not a US average or a forecast for Poland. ROAS is attributed revenue divided by media spend; it does not represent profit.
Talk to a specialist
Advertiser perspectives
What do brands advertising in ChatGPT say?
Experiences shared by early ChatGPT Ads advertisers and published by OpenAI.
“We want Newegg to be part of the conversation when someone is researching products to buy. Our presence in ChatGPT helps us capture interest at that moment.”
“Consumers increasingly use platforms such as ChatGPT to research and make decisions, so it is important for us to reach them and help them discover the latest technology. The early results are encouraging and show this can be an efficient way to connect with customers.”
“As an early partner in the ChatGPT ads pilot, we were able to test and learn in a new environment that brings discovery, research and shopping together. It gives us valuable insight into customer behaviour and has produced promising early results.”
“Most of the traffic generated by ChatGPT came from new visitors, which fits its discovery-oriented use. This is an encouraging early sign that the platform can reach customers who are not yet part of our ecosystem.”
How it works
From a conversation to your website.
Ads appear below ChatGPT responses. They include the advertiser name, headline, description, image and a link to the website.
We create a consistent journey from a relevant message to a page that helps the customer take the next step.
Talk to a specialist01 / Need02 / Conversation03 / Your offer04 / Next step
How we work
A clear plan from the first conversation.
01
We learn about your business
We discuss your offer, customers, existing marketing and the result you want to achieve.
02
We prepare a test plan
We agree on the scope, budget, measurement method and review date. You know what we are testing and why.
03
We create and launch
We prepare the creative assets and campaign. Launch follows your approval and any required platform review.
04
We analyse and improve
We evaluate traffic and conversion quality. We recommend scaling, changing the approach or ending the test.
Who it is for
How do your customers make decisions?
Online stores
For brands reaching people who choose products based on specific needs, requirements or budgets.
Service businesses
For companies whose customers first look for a solution and then choose a provider.
Education and digital products
For offers aimed at people comparing learning methods, product features and ways to develop their skills.
New customer acquisition channels
For companies that want to test whether ChatGPT Ads can generate more valuable enquiries or orders.
Before launch, we assess the fit of your offer and whether it can be advertised under the platform’s current policies.
Reporting
See what your budget delivers.
Before launch, we agree on the key metrics. Your report shows spend, results, completed changes and the plan for the next stage.
Does the ad
capture attention?
- Impressions
- Clicks
Who does it bring
to your website?
- Traffic cost
- Enquiry quality
What does it deliver
for your business?
- Conversions
- ROAS
We combine campaign data with your website analytics. We explain measurement limitations and how results are attributed to ads. Your account. Transparent reporting.
Budget and pricing
An investment tailored to your business.
Strategy, preparation
and ongoing management.
Our fee covers campaign preparation and ongoing management.
The budget used to
run your ads.
We agree the media budget separately.
Pricing depends on the number of offers, markets and creative assets, as well as your website and analytics requirements.
Your proposal will include
- Scope of work and responsibilities
- Setup and management fee
- Recommended test budget
- Timeline and evaluation criteria
Frequently asked questions
What should you know before you start?
What do ads in ChatGPT look like and where do they appear?
Ads are paid messages displayed below a ChatGPT response, visually separated from it and labelled as sponsored. A typical ad includes the advertiser’s name and logo, a headline, short description, image and landing-page link. Its appearance does not mean that OpenAI endorses the advertiser. The advertiser buys ad placement, while the user still receives a separate answer to their question.
In which countries is ChatGPT Ads available?
Europe: Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland and the United Kingdom.
Americas: Brazil, Canada, Mexico and the United States. Asia and Oceania: Australia, India, Japan, New Zealand and South Korea. Middle East and North Africa: Algeria, Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Morocco, Oman, Qatar and Tunisia.
Which ChatGPT users can advertisers reach?
Ads may appear to users on the Free and Go plans. Plus, Pro, Business, Enterprise and Edu accounts remain ad-free. OpenAI does not show ads on accounts identified as belonging to people under 18. Advertisers therefore cannot reach every ChatGPT user. An eligible user will not necessarily see an ad with every response; delivery also depends on relevance and available ad opportunities.
What budget do I need and how will I be charged?
For accounts billed in USD, the minimum daily budget is $25. Billing is available per 1,000 impressions (CPM) or per click (CPC). A campaign optimised for conversions (oCPC) is also billed for clicks rather than completed sales. OpenAI suggests an initial maximum CPC bid of $3–$5; this is bidding guidance, not a guaranteed click price.
The daily budget is averaged over a seven-day period. With a $25 setting, spend may reach $50 on a single day but will not exceed $175 over the relevant seven-day period. The high entry thresholds reported during the early pilot are not the current self-service minimum.
How does ChatGPT match an ad with the right audience?
The system considers the context and intent of the conversation, the ad creative and the landing page. Advertisers can add contextual guidance describing situations, topics or words related to their offer. This does not work like exact-match keywords and does not guarantee delivery next to a particular question. If a user enables personalisation, the system may consider additional signals from their ChatGPT activity. In the US, advertisers can also target supported locations such as states, designated market areas and ZIP codes; availability is shown in Ads Manager.
Does paying for an ad make ChatGPT recommend my company?
No. According to OpenAI’s policies, ads do not influence ChatGPT’s answers. The advertising system operates separately, and buying an ad cannot change a response or determine the order of recommendations. Paid placement can provide visibility in a sponsored position, but it does not buy an organic brand recommendation. This distinction matters when setting campaign expectations.
What can advertisers learn about my conversations and personal data?
OpenAI states that it does not sell user data to advertisers or share conversations, chat history, memories or personal information with them. Advertisers receive aggregated performance information such as impressions and clicks. The advertising system’s use of context does not mean that conversation content is shared with a company. If a user sends a message directly to an advertiser through an ad, the company will see that message.
How do I measure sales and evaluate whether a campaign works?
Ads Manager reports impressions, clicks, spend, click-through rate (CTR), average CPC and CPM, and conversions once tracking is configured. Links can include UTM parameters so traffic is identifiable in external analytics. Clicks alone do not prove sales performance; you need to define and measure a specific outcome such as a purchase or qualified enquiry.
OpenAI says that broad performance benchmarks across advertisers, industries and campaign types are not yet available. Profitability should therefore be assessed against your own customer acquisition cost and sales value rather than a universal return-on-ad-spend promise.
Which products and industries can advertise?
OpenAI permits categories including consumer and home products, local services, travel, entertainment, digital products and education. Restrictions apply to areas such as alcohol, tobacco, gambling and political advertising. Finance, healthcare and legal services are not necessarily banned outright: in the US, selected ads may be allowed when detailed conditions are met. Legal-service advertisers must hold the appropriate licence in the target jurisdiction.
Review covers both the ad and its landing page. An eligible industry is not automatically allowed next to every conversation; personal health discussions and other sensitive contexts remain protected.
Let’s start with a conversation
Let’s see whether this channel fits your business.
Tell us what you sell, who you want to reach and what result you want to achieve. We will discuss the campaign opportunities, preparation and scope of our work.